Is your business finding it difficult to adapt to the demanding and ever-changing digital world? Are your marketing strategies making your life more complicated than it needs to be? Learn how to measure the effectiveness of your marketing by treating your marketing strategies with the same approach you use for sales. Apply a focused approach to your inbound marketing strategy and leave complex marketing behind.

The most important objective within your business is your Return On Investment (ROI). Cutting out the useless white noise that can make focusing on reaching your goals difficult will help youdrive sales and prove your ROI. At the topmost level, these goals should address the Top of the Funnel (TOFU), Middle of the Funnel (MOFU) and the Bottom of the Funnel (BOFU).

TOFU: Use blogging, social media and search engine optimization to increase traffic to your website.

MOFU: Translate visitors into sales using things like e-books and webinars.

BOFU: By the time your visitor reaches the bottom of the funnel they should be ready to make a purchase. By using more qualified marketing techniques like email and case studies to determine where the visitor is most likely to make their purchase.


So you might be wondering what “SMART” goals are? It’s simply an acronym which helps your inbound marketing goals be measurable, realistic, and to focus on your company’s growth and direction.

Specific – Tangible numbers, and hard deadlines.

Measurable – Trackable goals.

Attainable – Difficult by doable goals.

Realistic – An honest and reasonable goal set for your team.

Time-Bound – Specific deadlines.

If you want to see your company’s ROI grow and don’t know where to start, get in touch with us at Bwiredand we’ll set you on the SMART road to success.