SkyjackTM is the most recognized and global leader of aerial material handling equipment. Their scissor lifts and mobile aerial equipment are world renowned for quality, reliability and ease of use. Bwired was engaged by Skyjack to build a new corporate website from start to finish.
The Challenge
We commenced the redesign project asking the big strategic questions of Skyjack and defining the outcomes which were important to the brand and its customers. It was clear from the outset that Skyjack wanted to craft an online experience that is enjoyable for their users, as well as functional for the company's older and technical users.
Mobile Friendly
Insights
Ease of use and accessibility were key considerations, especially in the mobile context. The website was very content heavy and the new site needed to have a clear content strategy and visual hierarchy for Skyjack models. The new design needed to strongly represent Skyjack’s brand values of being innovative and a worldwide a leader in the field.
Promotional Landing Pages
Custom Documentation Finder
Results
Skyjack's new website is mobile Ready. WCAG 2.0 (Level AA) Accessible, has cross-departmental content management, international/multi-language, user groups, extensive technical documentation repository, blog, form and slideshow builders, tabs/accordions/scrollers, events/news manager and many other features.
The end-design has been a truly collaborative effort with Skyjack and a very rewarding experience for our team. So much so that we have embarked in over 10 other projects including mobile app for iPhone, iPad, Android Phone and Tablet, an e-commerce site, a documentation repository, a multi-platform mobile game, and several other projects.
