Igloo was named to Deloitte's 2015 Fast 50 and Fast 500 – recognized as one of the fastest growing public and private technology companies in Canada, and North America respectively. Igloo is a SaaS company. For Igloo, we didn't just provide the service and know-how, we delivered a powerful solution to solve their unique business challenge.
The Challenge
This project was about improvement and rebuilding the entire site based on the user-friendly WordPress CMS. The brand is well established but the site was very slow and difficult to maintain – so we were asked to migrate all of the design and content to an SEO-ready, easy-to-manage and performance-driven new CMS
Optimized for SEO and Sales Conversion
Insights
This project was done in several phases. First, in combination with IGLOO's branding specialist, we executed a deep dive into standardizing the website's style-guide and structure. The challenge here was to design a site that looked not just exactly like the former one but to standardize and optimize it so users could navigate and convert as quickly as possible.
Smart pop-up system
Integration with Oracle Eloqua
Results
Bwired developed a lightning-fast and flexible solution that is SE)-driven, mobile ready and WCAG 2.0 (Level AA) accessible. The site has many other features including cross-departmental content management, user groups, template/page/form builder, landing pages, and integration with Eloqua, an award-winning marketing automation software from Oracle Marketing Cloud.
Due to the success of this project, we were subsequently selected as the agency to redevelop the ICE by IGLOO user conference Website, which follows the same WordPress structure.
