Onward manufactures and sells the Broil King brand, the best barbecues you'll ever own. The company has been building and distributing top quality products for over a century. In fact as of 2017, the company sits as the third top seller in the Global Outdoor Gas Grills Market. Onward chose Bwired to redevelop the traffic heavy Broil King website.

Launch Site

The Challenge

While Broil King had a hard time keeping their old static site up to date, the site's key design objective was to create a memorable online presence and user experience for consumers. Big, immersive photography and video is applied to create interest in the barbecues. The site also leverages interactive tools using calls to action such as ‘What are people saying about our grills?’ to help users find the product they want quickly. A simplified menu and a completely fluid design was needed to engage the home page to attract users.



Bwired's recommended solution was to develop and SEO-driven, highly engaging and easy-to-navigate and operate Website using the powerful WordPress CMS. The CMS allows for advanced content planning, version control, and rollback features that have helped Broil King's international marketing teams manage their local website with ease.

Attention-grabbing looks
Powerful Slideshow


Bwired delivered a Website that is fluid and has a fully responsive HTML5 front-end enabling easy access from a range of devices including iPhone, iPad, and Android phones and tablets. The content is managed via the WordPress Admin Portal by several user groups for pushing localized content. Our digital strategy has been a great success and has helped Broil King push fresh and up to date content and marketing campaigns in the online space. The Broil King website saw significant increases across all their KPIs, including online sales, user interaction and traffic.