Every year Animoto, surveys 1000 consumers and 500 marketers to gain insight into how video is influencing purchase behavior, and how marketers are keeping up with the ever-changing and increasingly video-first landscape.

This year’s report includes a range of significant insights:

  • 93% of businesses say they’ve gained new customers due to video on social media
  • 88% of marketers are satisfied with the ROI of their social video efforts
  • 81% of marketers have place ad spend against a video on Facebook

The numbers reinforce the significance of video as an Inbound Marketing element (Check out our “What is Inbound Marketing?” post) – you can check out Animoto’s full report (including a video summary) here, while the highlights are listed in the infographic below.

Source: https://www.socialmediatoday.com/news/2018-state-of-social-video-consumer-and-marketer-trends-report-infographi/540411/