Marketing Fun Facts

With winter now well and truly behind us, we thought we’d have a bit of fun here at Assertive Media and update our research of the fun facts about SEO, Online Marketing, and the World Wide Web.
Here are some of the most interesting SEO fun facts and statistics we’ve found:

  1. The top 5 search results on the SERPs get 75% of user clicks. (Hubspot)
  2. Around the world, 167 billion searches are conducted on the web each month. (Third Door Media, Search Engine LandDanny Sullivan, August 2016).
  3. 70% of the links clicked on by search users are actually organic (search engine journal).
  4. Google dominates the search engine market, maintaining an 87.35 percent market share as of January 2020. (J. Clement,, Feb 5, 2020).
  5. 81% of businesses consider their blogs as an important asset to their business (search engine journal).
  6. According to research, around 30% of all internet users now use ad blockers (Business Insider Intelligence March 2017).
  7. The 3 most popular search engines in the world are Google, YouTube, and  Amazon. YouTube was purchased in 2006 by Google. In 2017 more than half of all online shopping searches began not at Google but at Amazon (bloom reach).
  8. Google and Facebook take most of our time online. Almost a fifth of young people aged 16 to 24 is so addicted to their smartphones that they spend more than seven hours a day online (Comscore, Ofcom).
  9. 70-80% of users ignore the paid ads, focusing on the organic results (
  10. 50% of search users begin their search with a mobile device and this percentage will only increase (business2community).

Whether you’ve read these facts before, or don’t think they’ll have any effect on your business, hopefully, they’ve captured your interest and shown the relevance of SEO nowadays.

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