There’s a mobile movement going on.

The rise of smartphones has created smarter consumers and more opportunity for smarter marketing. Think about it – Smartphones are always on, always with us and always connected.

Mobile Phones Are Everywhere

In one week we browse the internet, use a search engine, watch the video, and connect with our friends all on our smartphones but here’s something you might not know:

We’re using smartphones almost everywhere even while consuming other media. Smartphones have become such an important part of our lives, that many of us would give up high heels, cable TV, even chocolate! –  just to keep using our smartphones.

Our New Shopping Habits

They’re becoming important to our shopping habits too. Smartphones have become the ultimate shopping companion, transforming us into more savvy consumers.

Consider this staggering statistic – 80% of consumers use a smartphone to help with shopping. In fact, 70% of us actually use our smartphones while in the store.

We use our phones to find retailers, compare prices, get coupons, read reviews and even do inventory checks in sores to see if an item is in stock.  This leads us to buy nearly three-quarters of our purchases as a direct result of the info we got from our smartphones. So whether people shop in-store, online or on their phones, consumers’  new mobile shopping habits are adding up to big spending across the board.

Searching In Our Backyards

Where do we do most of our shopping? It’s usually in our own backyards!

Finding local information is one of the most popular smartphone activities. We’re using our phones to find everything from the nearest pizza place to movie showtimes to find the nearest store that carries a specific item we’re looking for.

Another stat – 88% of us use local information from our smartphones and take action within a day! It moves consumers to either call or visit a local business.

Over the past year, mobile search queries have skyrocketed to new heights as we search for everything from product reviews to travel info to random trivia that can help us settle bets with our friends.  

And there is no sign of this slowing down!

Word of Mouth Leads to…Our Phone!

And while word of mouth or seeing a product in the store may lead people to search on smartphones, 71% of the searches happen in the first place because we saw an ad both on traditional media and on our phones.

And here’s the kicker – We see those ads on our phone and we’re acting on it! The analytics tell us that 9 out of 10 mobile users have taken action on purchasing all thanks to a smartphone search. The simple fact is mobile ads work. Recall seeing a mobile ad you’re not alone.

82% of people recall phone ads yet 79% of top advertisers don’t have a mobile optimized website.

At this point, in our highly digital world, having a mobile-friendly website with fantastic user experience should be a top priority for all business. If you are a business owner, these statistics alone should convince you of this. Smartphones are not just about staying connected and entertained.  With digital advertising, people will see a mobile ad, click on the ad and visit the advertiser’s site.

Having a beautiful and easy to navigate website optimized for mobile phones will influence whether or not consumers purchase from you or even bother to contact you.  If you find yourself needing to update your website to a more mobile-friendly one, contact us at Bwired and we can help you deliver the best site for your business needs.

About Bwired Technologies

Celebrating its 10th year, Bwired Technologies empowers digital leaders by creating competitive advantage through the design and development of robust web, mobile, and digital solutions. The company’s Rhyno Cloud™ also integrates high-speed hosting, cybersecurity, maintenance and support into one fully-managed solution. Visit Bwired.ca

About Dan Duran

At the dynamic cross-section of Digital Technology, you’ll find Dan. An experienced technology strategist with a strong understanding of business and agile software management. Dan founded Bwired in 2009. He holds an iMBA degree from the University of Illinois, a bachelor’s degree in Economics and Business Administration from Wilfrid Laurier University, and a Software Product Management Specialization from the University of Alberta.