SMART Goals in Paid Marketing

Setting SMART goals — that is, Paid Marketing campaign goals that are Specific, Measurable, Attainable, Relevant, and Time-Bound — is the key to developing a winning online advertising strategy. Whether your objective is to boost website traffic, increase leads by a specific percentage, or sell a certain number of subscriptions within the next six months, your SMART goals will help you effectively achieve it. Below are some common examples of online advertising goals.