Do you want to build industry-cutting edge experience in inbound marketing, while working with some great clients, and stretching your creative boundaries?

The Digital Marketing Specialist plays a role in supporting and assisting marketing in planning, coordinating and executing inbound marketing campaigns internally and for our clients.

The Goods

You’re a passionate digital marketer always striving to build the most efficient path to results. While you likely don’t have more than a few years of experience in digital marketing, you have a solid background and the right aptitude to roll your sleeves up, learn more, and GSD (Get Stuff Done). You treat learning and your career as a marketer very seriously.

You measure and test everything that you do in your marketing world, always searching for the activities that lend themselves to the best results. Content development, content strategy are new but highly important for you. People might describe you as “highly adaptable”, a “quick learner”, and a “hybrid”. You might describe yourself as a “tech geek”.

As an experienced digital marketer, you have worked for at least two years in environments requiring a high level of detail and knowledge. You have an active understanding of digital marketing including a solid understanding of SEO, Paid Search, Content Strategy, Content Marketing, and Social Media Marketing. You understand that the best campaigns are focused on attracting the ideal prospecting, converting that prospecting, and nurturing them to becoming a great customer.

You are passionate, value-driven, and believe in bringing the best of your skills, knowledge and creativity to the client experience, enhancing clients, their brands and employees through your work.

You are natural born problem-solver and thrive on the thrill of the solution.

You’re a passionate communicator and are even more passionate about where the web is going. Writing, crafting stories, researching data for content and developing and completing great content is also a skill set you possess and utilize where needed in your work with clients to deliver value.

You are passionate about change, and helping a team of passionate individuals on a journey of learning and value.

The Role

In this role, you’ll work within our Marketing Team, under the mentorship of our CEO.

  • Help coordinate and execute on a wide range of inbound marketing activities for us and clients including SEO (organic optimization), paid search (AdWords, LinkedIn, Facebook), blog implementation, marketing automation (HubSpot, MailChimp, etc) and inbound marketing functions.
  • Consistently strive to learn more about digital marketing and specifically inbound marketing
  • Use a data-driven approach to help execute on create inbound marketing strategies
  • Use a goal-setting approach to set goals for traffic and lead generation
  • Build and manage relationships with internal and external teams
  • Plan, maintain and update marketing schedules including a content calendar and social media calendar
  • Analyze client website performance, usability, competitiveness, and marketing effectiveness and provide inbound marketing recommendations
  • Function as a member in Hubspot updates, meetings and recommendations
  • Continue to study inbound marketing and Hubspot and marketing automation consistently, implementing learned skills and improvements to our clients
  • Stay on top of HubSpot and marketing automation certification levels, and plan to meet those levels as needed.
  • Blog regularly (2-4 times per month) to the company blog, time permitting

Skills &Qualifications

  • College Diploma, University degree in Business Administration or related area (Coop and Intern Students welcome!)
  • Solid working knowledge and (real-life experience) in SEO, SEM, SMM, PPC
  • Solid working knowledge of CMS systems such as WordPress
  • Working knowledge and hands-on experience of basic HTML
  • Inbound certified (HubSpot – additional marketing automation competency or certification is considered an asset)
  • Working knowledge of digital marketing tech tools such as WordPress, SEMRush, Moz and Google Analytics
  • Strong determination and perseverance
  • An innate passion to learn and open curiosity about the way in which the world works
  • GSD Attitude (Get Stuff Done)
  • A degree or diploma in a related field such as Marketing, Business, Communications or comparable experience
  • Extremely well-organized, detail oriented, creative and energetic
  • Ability to work under pressure and meet tight deadlines
  • Strong written, verbal and interpersonal communication skills
  • Sense of humor

About the Job

  • This is a three-month contract with extension possibilities
  • This position is perfect for students doing their internships or co-ops terms
  • This position is not for agencies or off-shore individuals. Only qualified candidates will be contacted.
  • Please reply to this posting in confidence to [email protected] with resume, portfolio, references, and expected hourly rate.

Apply for this position!

Fill out this form and send us your resume in confidence. Please note we will only contact you if we see your qualifications closely match the job requirements.